Work out the Basics In order to create a family of content, you must first understand the basic fundamentals of design. Deferring to the grid, plus thinking of your content as a family of cohesive posts, is the best possible way of achieving this. That way whenever somebody sees one of your posts in their feed, they instinctively know that it’s one of yours. On Instagram, you’re looking to create that same feeling. They have a sound that you can identify and understand to be uniquely theirs. Within seconds of one of their songs playing, you know that it’s them. How can I make sure that every post I put out looks and feels in keeping with my brand?.What ties this post to the last one and that one to the one before it?.Do I have too many different things going on?.Have I got too much of one type of content and not enough of another?.

How would it look if I post these two images next to each other?.

Once you understand this, it starts to stir up some interesting questions: To put it another way, how they look when viewed all together in the grid. However, given Instagram is by default a visual platform, give some additional thought not only to how each individual post looks, but how they stack up as a family. Those new to Instagram think that, like Twitter, it’s about putting out one good post after another. It’s also the place where potential followers will make the decision to follow an account or not. This is the single most important aspect of Instagram, as it’s the main feature of any profile. Image via GraphicChasers.īefore you do anything else, familiarize yourself with the grid. Start with the Big Picture Begin by familiarizing yourself with the grid. This is the art and science of the grid, and this article shows you how it’s done.

Those that have the biggest followings and the greatest reach know how to deploy good design in order to create a shop window that viewers simply can’t walk past. The very best Instagram accounts know the power of first impressions. You see, the very best accounts on Instagram are the ones that package their content in an enticing and captivating way. What did they have in common? What was it that made you follow them? Chances are, you took one look at their grid - all their posts lined up in neat little squares on their profile - and you thought: “Wow, that looks good.” Think about any of the accounts you have followed recently on Instagram. Here are ten eye-grabbing styles that will inspire you.

The best Instagram accounts are the ones that speak directly to your own sensibilities.

Instagram grid examples