WHAT: And we just happen to make computers as our products.HOW: The way we do this is by making products that are easy to use, elegant, and well designed.It’s the tangible part of your company, and it’s also the easiest to identify.Īs an example, we’ll use technology company Apple:

The WHAT: The WHAT is the product or service your selling.The HOW is the practical, operational knowledge that brings the vision to life. The HOW: The HOW are the practical steps you need to take to achieve your WHY.It’s the motivation behind your service or product. The WHY: This is the vision of your company.In terms of an organization, it’s the reason you’re in business. It’s the concept that motivates you to get out of bed in the morning. Given this goal, Start With Why covers three aspects of WHY: 1) defining your WHY, 2) understanding how your WHY affects your company on all levels, and 3) making sure you stay focused on your WHY in the long-term. The core concept is simple and straightforward: great businesses know why they’re doing what they’re doing-and they use that mission as their guiding principle. Start With Why covers everything you need to know about creating an organization that puts its values at the center of its business. 1-Page Summary 1-Page Book Summary of Start With Why

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